Core Values
At Chabi Chic, our commitments rest on three essential pillars: sharing, creativity and authenticity. These values guide each of our actions and decisions.
Responsible Development
Since our founding, we have made responsibility our priority. We are committed to advancing artisanal work and improving production conditions. To this end, we have established close, long-lasting partnerships with a limited number of artisan producers.
Supporting Artisans
We place our artisans at the heart of our success. By bringing them out of the informal sector, we offer them a structured and respectful working environment. We are proud to promote Made in Morocco, a true source of national pride. Thanks to this structured framework, we give them the chance to grow TOGETHER. We also share the fruits of our development with them, as well as with our teams, which keep growing every year.
Ethical Business Model
Chabi Chic aspires to be a model company in the craft sector, where every employee has the opportunity to flourish by actively taking part in our mission. Behind this model lies a human vision: enabling everyone to contribute to a positive and inclusive work environment. We believe that creativity and innovation are born from collective commitment, where the well-being of our employees is a priority.
Exceptional Quality
Each of our creations is 100% unique and handmade. We attach great importance to quality, with every piece carefully inspected and checked before being put on sale. With more than ten years of experience, we offer products of exceptional quality, BSCI certified, guaranteeing ethical and sustainable production standards.
Eco-Friendly Resource Management
By keeping our production in-house, we limit our carbon footprint and promote optimal resource management. All materials used, whatever their form, are recycled as part of our manufacturing process. Our artisanal approach, far from industrial methods, allows us to guarantee not only unrivalled quality but also a reduced impact on our environment. We are committed to avoiding all waste.
Passion for Craftsmanship
Our passion for creating objets d'art goes hand in hand with our commitment to the environment and well-being. We work actively to preserve artisanal know-how by creating opportunities for young people to learn the trade. Vocations are becoming rare, and showcasing Moroccan craftsmanship internationally, as Chabi Chic does, becomes a source of pride for young people and gives them the inspiration they need to embrace this vocation.
Prestigious Raw Materials
White clay imported from Spain: offers superior stability and combines aesthetics with durability.
Coloured glazes: ensure traceability and a lead-free composition for your safety.
Genuine 12-carat gold details: the distinctive Chabi Chic touch, adding a note of elegance to every piece.
Chabi Chic is committed to strengthening these principles while celebrating Moroccan craftsmanship and preserving our planet. Join us on this adventure towards a sustainable and creative future!