With the world at a standstill and borders closed, Chabi Chic launches its #SAVETHEMEDINA operation. In Morocco, where the craft industry employs more than a million people, and derives an essential part of its dynamism from tourism, the operation aims to support Medina artisans hard hit by the economic crisis linked to COVID-19.
From the outset, Chabi Chic has placed people at the heart of its approach and relied on handmade products, entrusting the production of its collections to local artisan workshops. Over the years, the Moroccan lifestyle brand has been enriched by these fruitful partnerships, offering its partners invaluable levers to help their business grow serenely, and providing them with knowledge and practices to help them break out of the informal sector... So many challenges that everyone agrees to take up by joining the #chabifamily.
It's in the name of this shared history that Chabi Chic offers an outlet for its teammates' stock through its online sales site, a veritable window on the Medina. On chabi-chic.com, the Moroccan lifestyle brand invites Medina artisans to put a dozen of their pieces on line, while handling the logistics, commission-free. With an average of 1,000 visitors and 80 orders per week on the e-commerce site, Chabi Chic hopes to provide artisans with the visibility they lack, and the logistical muscle they need.
Chabi Chic's commitment to the artisans and manufacturers of the Medina, through the #SAVETHEMEDINA operation, reaffirms its determination to promote the colors of chic, authentic Made in Morocco.
Chabi Chic Photography © Laid Liazid
From the outset, Chabi Chic has placed people at the heart of its approach and relied on handmade products, entrusting the production of its collections to local artisan workshops. Over the years, the Moroccan lifestyle brand has been enriched by these fruitful partnerships, offering its partners invaluable levers to help their business grow serenely, and providing them with knowledge and practices to help them break out of the informal sector... So many challenges that everyone agrees to take up by joining the #chabifamily.
It's in the name of this shared history that Chabi Chic offers an outlet for its teammates' stock through its online sales site, a veritable window on the Medina. On chabi-chic.com, the Moroccan lifestyle brand invites Medina artisans to put a dozen of their pieces on line, while handling the logistics, commission-free. With an average of 1,000 visitors and 80 orders per week on the e-commerce site, Chabi Chic hopes to provide artisans with the visibility they lack, and the logistical muscle they need.
Chabi Chic's commitment to the artisans and manufacturers of the Medina, through the #SAVETHEMEDINA operation, reaffirms its determination to promote the colors of chic, authentic Made in Morocco.
Chabi Chic Photography © Laid Liazid