Chabi Chic, contemporary Moroccan art of living

A Moroccan brand born in the heart of Marrakech
Since 2013, Chabi Chic has been promoting Moroccan craftsmanship revisited with audacity and modernity. Born in the ochre city, the brand embodies the soul of Marrakech through inspired, colorful collections deeply rooted in local know-how.

A collective adventure driven by passion
Chabi Chic is above all a human story. A committed team of young talents, designers, craftsmen and enthusiasts work every day to bring Moroccan craftsmanship to life through a contemporary vision. Together, they imagine, design, develop and promote a warm Mediterranean aesthetic of contrasts and finesse.

Between tradition and modernity: an innovative vision of craftsmanship
Initially known for its emblematic zwak motifs, Chabi Chic has evolved to incorporate more modern codes, in tune with an elegant and joyful Mediterranean art of living. Each piece tells a story: one of reinvented heritage, embellished daily life and sublimated craftsmanship.

A committed brand: from local to global
During the Covid crisis, Chabi Chic launched the SAVE THE MEDINA project, a solidarity initiative to support craftsmen in the old town. This movement, relayed by international media such as the BBC, strengthened the brand's bond with its local community and beyond. It's this human and supportive dimension that touches hearts.

An international presence
For over ten years, Chabi Chic has been taking part in major international trade shows, such as Maison & Objet in Paris and NYNOW in New York. Today, the brand is present in almost 200 points of sale worldwide, including prestigious names such as Galeries Lafayette, El Corte Inglés, Rinascente and De Bijenkorf. It also supplies numerous hotels, restaurants and concept stores looking for authenticity and elegance.

A strong, vibrant Brand Love
Chabi Chic is much more than a brand: it's a state of mind, a way of celebrating the beauty of everyday life, a shared emotion. Each piece becomes a memory to cherish, a touch of Moroccan soul in interiors the world over.

An invitation to personal expression
Chabi Chic invites everyone to create spaces in their own image. Through its collections, it offers a personalized, ethical and responsible aesthetic. Behind each object are hands, eyes and dreams. A team united by the desire to make their culture shine, in a sustainable and inspired way.