Chabi Chic, contemporary Moroccan art de vivre

A Moroccan brand born in the heart of Marrakech
Since 2013, Chabi Chic has been showcasing Moroccan craftsmanship, reinvented with boldness and modernity. Born in the ochre city, the brand embodies the soul of Marrakech through inspired, colourful collections deeply rooted in local know-how.

A collective adventure driven by passion
Chabi Chic is above all a human story. A committed team of young talents, designers, artisans and enthusiasts works every day to bring Moroccan craftsmanship to life through a contemporary vision. Together, they imagine, design, develop and share a warm Mediterranean aesthetic, full of contrast and finesse.

Between tradition and modernity: an innovative vision of craftsmanship
Originally known for its iconic zwak patterns, Chabi Chic has evolved by embracing more modern codes, in tune with an elegant and joyful Mediterranean art de vivre. Each piece tells a story: that of a reinvented heritage, an embellished everyday life, a sublimated craft.

A committed brand: from local to global
During the Covid crisis, Chabi Chic launched SAVE THE MEDINA, a solidarity initiative to support the artisans of the old city. Covered by international media such as the BBC, this movement strengthened the brand's bond with its local community and beyond. It is this human, caring dimension that touches people's hearts.

An international presence
For more than ten years, Chabi Chic has taken part in the largest international trade fairs, such as Maison & Objet in Paris and NYNOW in New York. Today, the brand is present in nearly 200 points of sale worldwide, including prestigious retailers such as Galeries Lafayette, El Corte Inglés, Rinascente and De Bijenkorf. It also supplies many hotels, restaurants and concept stores looking for authenticity and elegance.

A strong, living Brand Love
Chabi Chic is much more than a brand: it is a state of mind, a way of celebrating the beauty of everyday life, a shared emotion. Each piece becomes a cherished memory, a touch of Moroccan soul in homes around the world.

An invitation to personal expression
Chabi Chic invites everyone to create spaces that reflect who they are. Through its collections, it offers a personalised, ethical and responsible aesthetic. Behind every object there are hands, eyes and dreams: a close-knit team driven by the desire to share their culture in a sustainable and inspired way.